Bohemian Brands
In recent years, the bohemian fashion trend has gained significant popularity among men, characterized by its relaxed styles, artistic flair, and a connection to nature. Market research indicates that the global menswear market is projected to reach $600 billion by 2025, with niche styles like bohemian fashion attracting a growing segment of conscious consumers.
Hipster Men’s Clothing Brands – This shift reflects a desire for individuality, sustainability, and comfort, as modern men seek clothing that resonates with their lifestyle and values. With an emphasis on unique prints, earthy tones, and high-quality materials, the best brands in this category offer versatile pieces that can be effortlessly styled for various occasions, from music festivals to casual outings. As a result, bohemian fashion not only celebrates creativity but also promotes a laid-back, free-spirited way of life, making it an appealing choice for the contemporary man.
1. Free People (Men’s Collection)
Free People, known for its bohemian-inspired women’s fashion, also offers a men’s collection under the FP Movement. The men’s collection includes casual, relaxed, and comfortable clothing with a bohemian vibe, offering unique textures and fabrics suited for free-spirited lifestyles.
| Attribute | Details |
|---|---|
| Website | freepeople.com |
| Founders | Dick Hayne |
| Founding Year | 1984 |
| Country Origin | United States |
| CEO | Tricia Smith |
| Brand Style | Relaxed, casual, vintage-inspired |
| Product Categories | Shirts, pants, accessories |
| Price Range | $50 – $200 |
| Market Capitalization | Part of Urban Outfitters Group |
| Annual Revenue in USD | Approx. $200 million |
| Target Audience | Boho men, casual dressers, creatives |
Facts:
- Originally started as a women’s brand, but expanded to include men.
- Known for relaxed and comfortable boho styles.
- Focuses on sustainable and eco-friendly fabrics.
Pros and Cons:
| Pros | Cons |
|---|---|
| Unique, vintage-inspired designs | Limited men’s collection compared to women’s |
| High-quality materials | Prices can be higher for some items |
| Focus on sustainability | Not always widely available globally |
Most Expensive Product:
- FP Movement Button-Down Shirt – A relaxed-fit, boho-style shirt. Price: $150.
Most Affordable Product:
- FP Movement Basic Tee – A simple, soft, boho-inspired tee. Price: $50.
Customers Review:
Why Choose This Brand? Free People is perfect for bohemian men who want comfortable, relaxed, and stylish pieces that reflect a laid-back, free-spirited lifestyle. With a focus on sustainability, this brand is ideal for those who value both style and eco-consciousness.
2. Johnny Was (Men’s Collection)
Johnny Was, traditionally known for women’s bohemian clothing, also offers a select men’s collection. Their men’s line focuses on relaxed fits, ethnic prints, and unique textiles, making it ideal for men who embrace the boho aesthetic. The clothing blends artistry and function with a modern touch.
| Attribute | Details |
|---|---|
| Website | johnnywas.com |
| Founders | Eli Levite |
| Founding Year | 1987 |
| Country Origin | United States |
| CEO | Rob Trauber |
| Brand Style | Ethnic prints, vintage-inspired, artistic |
| Product Categories | Shirts, outerwear, accessories |
| Price Range | $80 – $400 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $50 million |
| Target Audience | Artistic men, bohemian style lovers, creative professionals |
Facts:
- Focuses on unique prints and detailed craftsmanship.
- Known for its signature artistic designs.
- Uses high-quality fabrics for durability.
Pros and Cons:
| Pros | Cons |
|---|---|
| Unique ethnic and vintage-inspired prints | Limited selection for men |
| Artistic and high-quality craftsmanship | Higher price range |
| Perfect for statement pieces | Not widely available in stores |
Most Expensive Product:
- Johnny Was Printed Kimono – A long, printed boho-style kimono for men. Price: $400.
Most Affordable Product:
- Johnny Was Printed Tee – A boho-inspired printed tee. Price: $80.
Customers Review:
Why Choose This Brand? Johnny Was is ideal for men looking for artistic, bohemian clothing with unique, ethnic-inspired prints. If you appreciate craftsmanship and unique pieces that stand out, this brand offers a perfect combination of style and individuality.
3. Afends
Afends is an Australian brand known for its surf and skate culture roots, combined with bohemian vibes. Their men’s collection features hemp-based clothing, including shirts, pants, and outerwear, all designed with a free-spirited, eco-friendly ethos. Their relaxed, comfortable designs make them a staple for boho men.
| Attribute | Details |
|---|---|
| Website | afends.com |
| Founders | Declan Wise, Jonathan Salfield |
| Founding Year | 2006 |
| Country Origin | Australia |
| CEO | Declan Wise |
| Brand Style | Surf-inspired, eco-friendly, relaxed |
| Product Categories | Shirts, pants, outerwear, accessories |
| Price Range | $40 – $150 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $50 million |
| Target Audience | Eco-conscious men, surfers, free-spirits |
Facts:
- Focuses on sustainable, hemp-based fabrics.
- Known for surf and skate-inspired clothing.
- Strong eco-conscious ethos with a laid-back vibe.
Pros and Cons:
| Pros | Cons |
|---|---|
| Eco-friendly materials | Not as widely known internationally |
| Relaxed, laid-back bohemian designs | Limited selection of formalwear |
| Durable, high-quality fabrics | Smaller product line |
Most Expensive Product:
- Afends Hemp Jacket – A hemp-based, eco-friendly jacket. Price: $150.
Most Affordable Product:
- Afends Hemp Tee – A simple, eco-friendly tee. Price: $40.
Customers Review:
Why Choose This Brand? Afends is the go-to brand for eco-conscious men looking for surf and skate-inspired bohemian clothing. With a strong emphasis on sustainable fabrics, it’s perfect for men who value comfort, style, and environmental responsibility.
4. Spell (Men’s Collection)
Spell is a popular Australian bohemian brand known for its earthy tones and relaxed vibes. While it originally catered to women, the brand has expanded to include a men’s collection featuring boho-inspired shirts, pants, and outerwear that capture the free-spirited essence of the bohemian lifestyle.
| Attribute | Details |
|---|---|
| Website | spell.co |
| Founders | Elizabeth Abegg, Isabella Pennefather |
| Founding Year | 2009 |
| Country Origin | Australia |
| CEO | Elizabeth Abegg |
| Brand Style | Earthy, relaxed, vintage-inspired |
| Product Categories | Shirts, pants, outerwear, accessories |
| Price Range | $70 – $250 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $40 million |
| Target Audience | Nature-loving, boho men, travelers |
Facts:
- Known for earthy tones and vintage-inspired designs.
- Focuses on creating clothing that’s both stylish and comfortable.
- Uses sustainable materials and ethical production methods.
Pros and Cons:
| Pros | Cons |
|---|---|
| High-quality bohemian designs | Higher price range due to ethical practices |
| Earthy and natural aesthetic | Limited availability outside Australia |
| Focus on sustainability | Smaller product range for men |
Most Expensive Product:
- Spell Men’s Boho Jacket – A boho-style jacket in earthy tones. Price: $250.
Most Affordable Product:
- Spell Basic Tee – A simple, relaxed tee for everyday wear. Price: $70.
Why Choose This Brand? Spell is ideal for boho men who appreciate vintage-inspired clothing with earthy, natural tones. If you’re someone who values ethical production and sustainability, this brand offers stylish, comfortable pieces that align with your values.
5. Outerknown
Outerknown is a sustainable clothing brand co-founded by professional surfer Kelly Slater. Known for its commitment to eco-friendly practices, Outerknown offers men’s clothing with a bohemian and laid-back vibe, including organic cotton shirts, pants, and casual wear, all designed for comfort and sustainability.
| Attribute | Details |
|---|---|
| Website | outerknown.com |
| Founders | Kelly Slater, John Moore |
| Founding Year | 2015 |
| Country Origin | United States |
| CEO | Mark Walker |
| Brand Style | Sustainable, laid-back, boho-inspired |
| Product Categories | Shirts, pants, outerwear, accessories |
| Price Range | $80 – $300 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $100 million |
| Target Audience | Eco-conscious men, surfers, bohemian adventurers |
Facts:
- Co-founded by professional surfer Kelly Slater.
- Focuses on sustainability and fair trade.
- Known for relaxed, bohemian-inspired styles.
Pros and Cons:
| Pros | Cons |
|---|---|
| Focus on sustainable and ethical production | Prices can be high due to eco-friendly practices |
| Durable, high-quality materials | Limited availability in retail stores |
| Laid-back, boho-inspired designs | Some styles may feel too casual for formal occasions |
Most Expensive Product:
- Outerknown Blanket Shirt – A cozy, sustainable shirt perfect for layering. Price: $300.
Most Affordable Product:
- Outerknown Organic Tee – A simple, organic cotton tee. Price: $80.
Customers Review:
Why Choose This Brand? Outerknown is perfect for eco-conscious men who value sustainability, comfort, and style. With its bohemian-inspired, laid-back designs, it’s ideal for men who want to make a positive impact on the environment while maintaining a stylish and relaxed look.
6. Kardo
Kardo is a fashion brand known for its “slow fashion” approach. They create timeless, handmade pieces inspired by traditional craftsmanship, blending classic bohemian aesthetics with modern streetwear. Their men’s collection features unique patterns, earthy tones, and vintage-inspired designs.
| Attribute | Details |
|---|---|
| Website | kardo.co |
| Founders | Rikki Kher |
| Founding Year | 2013 |
| Country Origin | India |
| CEO | Rikki Kher |
| Brand Style | Handcrafted, artisanal, slow fashion |
| Product Categories | Shirts, pants, outerwear, accessories |
| Price Range | $100 – $400 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $10 million |
| Target Audience | Artisanal fashion lovers, bohemian men, eco-conscious consumers |
Facts:
- Focuses on handcrafted, artisanal clothing.
- Uses slow fashion practices with a focus on sustainability.
- Known for intricate, boho-inspired prints and textures.
Pros and Cons:
| Pros | Cons |
|---|---|
| Handmade, artisanal designs | Higher price range due to craftsmanship |
| Focus on sustainability and ethical practices | Limited availability outside select regions |
| Unique, boho-inspired pieces | Smaller collections with fewer options |
Most Expensive Product:
- Kardo Handcrafted Jacket – A detailed, artisanal boho jacket. Price: $400.
Most Affordable Product:
- Kardo Boho Shirt – A handcrafted, boho-style shirt. Price: $100.
Customers Review:
Why Choose This Brand? Kardo is perfect for bohemian men who value craftsmanship and slow fashion. Their pieces are unique, eco-friendly, and offer a timeless aesthetic, making them ideal for anyone looking for high-quality, artisanal clothing with a boho vibe.
7. Patagonia
Patagonia is a well-known outdoor clothing brand that embraces sustainability and ethical production. While known primarily for its adventure and outdoor wear, its collection includes many boho-inspired pieces for men. From organic cotton shirts to casual outerwear, Patagonia’s pieces blend functionality with laid-back, nature-inspired designs.
| Attribute | Details |
|---|---|
| Website | patagonia.com |
| Founders | Yvon Chouinard |
| Founding Year | 1973 |
| Country Origin | United States |
| CEO | Ryan Gellert |
| Brand Style | Sustainable, eco-conscious, casual boho |
| Product Categories | Shirts, pants, jackets, accessories |
| Price Range | $50 – $400 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $1 billion |
| Target Audience | Outdoorsmen, eco-conscious consumers, boho adventurers |
Facts:
- Known for ethical production and environmental activism.
- Focuses on outdoor adventure clothing with a boho-inspired aesthetic.
- Uses recycled and sustainable materials for its clothing.
Pros and Cons:
| Pros | Cons |
|---|---|
| Strong focus on sustainability | Some products may be too technical for casual wear |
| Durable, high-performance clothing | Prices can be higher due to eco-friendly practices |
| Eco-conscious and ethical production | Some designs may lack the typical boho style |
Most Expensive Product:
- Patagonia Men’s Puffer Jacket – A high-quality, eco-friendly jacket. Price: $400.
Most Affordable Product:
- Patagonia Men’s Organic Cotton Tee – A simple, boho-inspired tee. Price: $50.
Customers Review:
Why Choose This Brand? Patagonia is ideal for men who love bohemian aesthetics but need durable, functional clothing for outdoor adventures. With its focus on sustainability and ethical production, this brand is a great choice for the eco-conscious adventurer.
8. RRL by Ralph Lauren
RRL is Ralph Lauren’s sub-brand that draws inspiration from vintage Americana, the Wild West, and bohemian styles. The men’s collection focuses on rugged, vintage-inspired designs, including denim, shirts, and jackets, all with a laid-back boho vibe. The brand is known for its high-quality fabrics and attention to detail.
| Attribute | Details |
|---|---|
| Website | ralphlauren.com |
| Founders | Ralph Lauren |
| Founding Year | 1993 |
| Country Origin | United States |
| CEO | Patrice Louvet |
| Brand Style | Vintage Americana, Wild West, boho |
| Product Categories | Denim, shirts, outerwear, accessories |
| Price Range | $150 – $1,000+ |
| Market Capitalization | Part of Ralph Lauren Group |
| Annual Revenue in USD | Approx. $6 billion |
| Target Audience | Vintage lovers, bohemian men, fans of Americana style |
Facts:
- Inspired by vintage Americana and bohemian styles.
- Known for rugged denim and high-quality fabrics.
- Blends boho with Western and workwear aesthetics.
Pros and Cons:
| Pros | Cons |
|---|---|
| High-quality fabrics and craftsmanship | Very high price range |
| Unique vintage Americana-inspired boho designs | Limited availability in global markets |
| Durable and rugged clothing | Some designs may feel too heavy for warm climates |
Most Expensive Product:
- RRL Bohemian Leather Jacket – A boho-inspired leather jacket. Price: $1,000+.
Most Affordable Product:
- RRL Vintage Tee – A simple, vintage-style tee. Price: $150.
Customers Review:
Why Choose This Brand? RRL by Ralph Lauren is ideal for men who appreciate vintage Americana, Western aesthetics, and bohemian influences. If you’re looking for high-quality, rugged clothing with a boho twist, RRL offers unique, stylish pieces that stand out.
9. Faherty
Faherty is a lifestyle brand founded by twin brothers Alex and Mike Faherty, known for its coastal-inspired clothing. Established in 2013, the brand combines high-quality materials with relaxed, stylish designs, embodying a laid-back vibe perfect for beach and casual wear. Faherty’s collections include everything from soft tees and stylish shorts to versatile outerwear, making it an excellent choice for bohemian and beach-loving men.
| Attribute | Details |
|---|---|
| Website | fahertybrand.com |
| Founders | Alex Faherty, Mike Faherty |
| Founding Year | 2013 |
| Country Origin | United States |
| CEO | Mike Faherty |
| Brand Style | Coastal, relaxed, stylish |
| Product Categories | Shirts, shorts, swimwear, outerwear, accessories |
| Price Range | $30 – $250 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $30 million |
| Target Audience | Beach enthusiasts, casual wearers, bohemian style lovers |
Facts:
- Focuses on coastal and relaxed styles.
- Committed to sustainable practices and ethical manufacturing.
- Incorporates unique patterns and prints inspired by nature.
Pros and Cons:
| Pros | Cons |
|---|---|
| High-quality materials | Prices may be higher than fast fashion |
| Unique coastal-inspired designs | Limited international availability |
| Comfortable and stylish fits | Smaller selection compared to larger brands |
Most Expensive Product:
- Faherty Legend Sweater – A luxurious, warm sweater perfect for layering. Price: $250.
Most Affordable Product:
- Faherty Essential Tee – A comfortable, casual tee featuring unique prints. Price: $30.
Customers Review:
Why Choose This Brand? Faherty is perfect for men who love relaxed, coastal-inspired clothing that combines style with comfort. With a commitment to quality and sustainability, Faherty offers unique pieces that reflect a laid-back lifestyle, making it an excellent choice for bohemian fashion enthusiasts.
AllSaints is a British fashion brand known for its edgy, contemporary style. Their men’s collection features a range of bohemian-inspired leather jackets, distressed denim, and relaxed knitwear. With a focus on high-quality materials and unique designs, AllSaints combines modern and bohemian aesthetics seamlessly.
| Attribute | Details |
|---|---|
| Website | allsaints.com |
| Founders | Wil Beedle |
| Founding Year | 1994 |
| Country Origin | United Kingdom |
| CEO | Peter Woodward |
| Brand Style | Edgy, contemporary, bohemian |
| Product Categories | Jackets, jeans, shirts, accessories |
| Price Range | $50 – $500 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $300 million |
| Target Audience | Fashion-conscious men, bohemian styles, urban dwellers |
Facts:
- Known for its edgy, contemporary styles.
- Offers high-quality materials and unique designs.
- Combines modern and bohemian aesthetics.
Pros and Cons:
| Pros | Cons |
|---|---|
| Unique and stylish designs | Higher price range |
| High-quality craftsmanship | Some designs may not suit traditional bohemian tastes |
| Edgy take on bohemian aesthetics | Limited availability in some regions |
Most Expensive Product:
- AllSaints Leather Biker Jacket – An iconic leather piece. Price: $500.
Most Affordable Product:
- AllSaints T-Shirt – A stylish, casual tee. Price: $50.
Customers Review:
Why Choose This Brand? AllSaints is perfect for men who love edgy, contemporary clothing with bohemian influences. Their high-quality pieces are designed to stand out, making them a great choice for fashion-forward individuals.
The Takeaway:
The bohemian style has emerged as a favorite for men who appreciate comfort, individuality, and a connection to nature. With its blend of artistic expression, relaxed silhouettes, and sustainable materials, bohemian fashion offers more than just a look—it embodies a lifestyle. The top brands in this space cater to modern men who value creativity and versatility in their wardrobe, allowing them to express their free spirit while maintaining style and comfort. Ultimately, these brands provide the perfect balance of form and function, making bohemian clothing a lasting trend in the ever-evolving menswear market.