Men’s beach clothing brands
The men’s beachwear industry is a rapidly growing market, driven by increasing interest in outdoor and water-based activities. Valued at over $18 billion in 2023, the global swimwear and beachwear market is expected to reach $28 billion by 2027, with a projected compound annual growth rate (CAGR) of 6%.
Bohemian Brands – This growth is fueled by innovation in fabric technology, such as quick-drying and UV-protective materials, along with a rising demand for sustainable and eco-friendly products. With more men seeking stylish, functional, and environmentally conscious options, the top beach clothing brands continue to lead the charge in this expanding market.
10 Best Men’s beach clothing brands
1. Quiksilver
Known for its vibrant prints and performance-driven designs, Quiksilver has become synonymous with the beach lifestyle. The brand’s product line includes boardshorts, swimwear, casual tees, and accessories designed for both functionality and style.
| Attribute | Details |
|---|---|
| Website | quiksilver.com |
| Founders | Alan Green, John Law |
| Founding Year | 1969 |
| Country Origin | Australia |
| CEO | Arne Arens |
| Brand Style | Surf-inspired, laid-back, vibrant |
| Product Categories | Boardshorts, swimwear, casual wear, accessories |
| Price Range | $20 – $150+ |
| Market Capitalization | Part of Boardriders Group |
| Annual Revenue in USD | Approx. $500 million |
| Target Audience | Surfers, beachgoers, casual wearers |
Facts:
- One of the pioneering brands in surfwear.
- Known for durable boardshorts and surf-friendly materials.
- Frequent collaborations with surfers and athletes.
Pros and Cons:
| Pros | Cons |
|---|---|
| High-quality boardshorts with quick-dry fabric | Prices can be higher for some collections |
| Trendy and vibrant designs | Limited options for formal beach attire |
| Durable and performance-driven products | Some styles may not appeal to non-surfers |
Most Expensive Product:
- Quiksilver Highline Pro Boardshorts – High-performance boardshorts designed for serious surfers. Price: $120.
Most Affordable Product:
- Quiksilver Everyday Tee – A casual cotton tee with a beach-inspired design. Price: $20.
Customers Opinion:
Why Choose This Brand? Quiksilver is perfect for those seeking a blend of style and performance in their beachwear. With high-quality materials and trendy designs, it’s ideal for surfers and beach enthusiasts who want functional yet fashionable clothing.
2. Billabong
Billabong, founded in 1973, is another iconic Australian surfwear brand offering a wide range of beach apparel, including boardshorts, wetsuits, and casual wear. Known for its connection to the surf culture, Billabong combines style and functionality, making it a favorite among surfers and beach lovers alike.
| Attribute | Details |
|---|---|
| Website | billabong.com |
| Founders | Gordon Merchant, Rena Merchant |
| Founding Year | 1973 |
| Country Origin | Australia |
| CEO | David Tanner (Boardriders) |
| Brand Style | Surf-inspired, laid-back, casual |
| Product Categories | Boardshorts, swimwear, wetsuits, casual wear |
| Price Range | $25 – $200 |
| Market Capitalization | Part of Boardriders Group |
| Annual Revenue in USD | Approx. $1 billion |
| Target Audience | Surfers, beachgoers, casual wearers |
Facts:
- Known for durable, functional surfwear.
- Popular for its wetsuits and eco-friendly initiatives.
- Strong roots in the global surf community.
Pros and Cons:
| Pros | Cons |
|---|---|
| Durable and functional products | Some items can be expensive |
| Eco-friendly materials in select products | Casual styles may not suit formal beach occasions |
| Iconic surf culture designs | Limited non-surf beachwear options |
Most Expensive Product:
- Billabong Absolute X Wetsuit – High-performance wetsuit for professional surfers. Price: $180.
Most Affordable Product:
- Billabong Classic Logo Tee – A simple cotton tee with the Billabong logo. Price: $25.
Customers Opinion:
Why Choose This Brand? Billabong is a go-to brand for surf enthusiasts who prioritize quality and functionality. It offers durable beachwear and surf gear, combining eco-conscious practices with trendy, surf-inspired designs.
3. O’Neill
Founded in 1952 by Jack O’Neill, O’Neill is considered one of the pioneers in surfwear, particularly known for inventing the wetsuit. The brand offers a wide range of beachwear, including swim trunks, boardshorts, wetsuits, and accessories. O’Neill focuses on performance and innovation, making it a top choice for water sports enthusiasts.
| Attribute | Details |
|---|---|
| Website | oneill.com |
| Founders | Jack O’Neill |
| Founding Year | 1952 |
| Country Origin | United States |
| CEO | Daniel Neukomm |
| Brand Style | Performance-driven, surf-inspired |
| Product Categories | Wetsuits, swimwear, boardshorts, accessories |
| Price Range | $30 – $300+ |
| Market Capitalization | N/A |
| Annual Revenue in USD | Approx. $400 million |
| Target Audience | Surfers, water sports enthusiasts, beachgoers |
Facts:
- Invented the modern wetsuit in the 1950s.
- Known for high-performance wetsuits and boardshorts.
- Strong focus on sustainability and eco-friendly materials.
Pros and Cons:
| Pros | Cons |
|---|---|
| Industry leader in wetsuit technology | Prices can be high for performance gear |
| Durable and performance-driven products | Some styles may feel too sporty for casual wear |
| Eco-friendly materials in select products | Limited non-surf options |
Most Expensive Product:
- O’Neill Hyperfreak Wetsuit – A high-performance wetsuit with advanced technology. Price: $350.
Most Affordable Product:
- O’Neill Basic Skins Tee – A basic rash guard for sun protection. Price: $30.
Customers Opinion:
Why Choose This Brand? O’Neill is a top choice for water sports enthusiasts seeking high-performance beachwear. With a strong focus on innovation and sustainability, O’Neill delivers durable and functional clothing perfect for active beachgoers.
4. Hurley
Founded in 1999, Hurley focuses on creating comfortable and durable products for surfers and beach enthusiasts. Its product line includes boardshorts, swim trunks, and casual wear, often featuring bold colors and designs.
| Attribute | Details |
|---|---|
| Website | hurley.com |
| Founders | Bob Hurley |
| Founding Year | 1999 |
| Country Origin | United States |
| CEO | John Schweitzer |
| Brand Style | Surf-inspired, trendy, functional |
| Product Categories | Boardshorts, swim trunks, casual wear |
| Price Range | $20 – $100 |
| Market Capitalization | N/A |
| Annual Revenue in USD | Approx. $400 million |
| Target Audience | Surfers, beachgoers, casual wearers |
Facts:
- Founded by former Billabong USA head Bob Hurley.
- Known for lightweight and quick-drying boardshorts.
- Focuses on combining style and performance for beach activities.
Pros and Cons:
| Pros | Cons |
|---|---|
| Stylish and trendy beachwear | Some items may be priced higher |
| Quick-dry fabrics for water activities | Limited options for formal beach events |
| Durable and comfortable designs | Not as performance-focused as other surf brands |
Most Expensive Product:
- Hurley Phantom Boardshorts – High-performance boardshorts with quick-dry fabric. Price: $75.
Most Affordable Product:
- Hurley Icon Dri-FIT T-Shirt – A simple, comfortable Dri-FIT tee. Price: $20.
Customers Opinion:
Why Choose This Brand? Hurley combines trendy beach style with practical performance features, making it an ideal choice for surfers and casual beachgoers alike. Its lightweight and quick-drying fabrics provide both comfort and function.
5. Rip Curl
Rip Curl is a leading surfwear brand founded in 1969, specializing in wetsuits, boardshorts, and casual beachwear. Known for its durable and high-performance gear, Rip Curl is a favorite among surfers and beach enthusiasts. The brand also focuses on eco-friendly products, offering sustainable materials in many of its collections.
| Attribute | Details |
|---|---|
| Website | ripcurl.com |
| Founders | Doug Warbrick, Brian Singer |
| Founding Year | 1969 |
| Country Origin | Australia |
| CEO | Michael Daly |
| Brand Style | Performance-focused, surf-inspired, sustainable |
| Product Categories | Wetsuits, boardshorts, swimwear, casual wear |
| Price Range | $30 – $400+ |
| Market Capitalization | Part of Kathmandu Group |
| Annual Revenue in USD | Approx. $500 million |
| Target Audience | Surfers, water sports enthusiasts, beachgoers |
Facts:
- Pioneering brand in wetsuit technology.
- Known for durable, performance-driven products.
- Focuses on eco-friendly initiatives.
Pros and Cons:
| Pros | Cons |
|---|---|
| High-quality performance gear | Premium pricing for certain products |
| Strong sustainability focus | Limited formal beachwear options |
| Iconic surf brand with durable products | Casual designs may not suit all preferences |
Most Expensive Product:
- Rip Curl Flashbomb Wetsuit – One of the most advanced wetsuits on the market. Price: $400+.
Most Affordable Product:
- Rip Curl Classic Surf Tee – A casual beach tee with a surf logo. Price: $30.
Customers Opinion:
Why Choose This Brand? Rip Curl is perfect for serious surfers and beach lovers looking for durable, performance-driven gear. Its focus on sustainability and high-quality materials makes it an ideal choice for those who want eco-friendly yet functional beachwear.
6. Roxy (for men’s collections)
Roxy is the sister brand to Quiksilver, originally founded for women but has expanded its offerings for men with beachwear and swimwear. Known for its youthful and vibrant designs, Roxy’s beachwear collection includes swim trunks, boardshorts, and casual wear, appealing to a younger, trend-conscious audience.
| Attribute | Details |
|---|---|
| Website | roxy.com |
| Founders | Quiksilver (parent company) |
| Founding Year | 1990 |
| Country Origin | United States |
| CEO | Arne Arens (Boardriders) |
| Brand Style | Youthful, vibrant, trendy |
| Product Categories | Swim trunks, boardshorts, casual wear |
| Price Range | $25 – $100 |
| Market Capitalization | Part of Boardriders Group |
| Annual Revenue in USD | Approx. $300 million |
| Target Audience | Young beachgoers, surfers, casual wearers |
Facts:
- Roxy offers beachwear for both men and women.
- Known for vibrant and trendy designs.
- Popular among younger audiences.
Pros and Cons:
| Pros | Cons |
|---|---|
| Trendy and youthful designs | Limited options for mature customers |
| Affordable beachwear options | Less performance-focused compared to surf brands |
| Bright and fun styles for casual beachwear | Some may find styles too youthful |
Most Expensive Product:
- Roxy Surf Essentials Boardshorts – High-performance, trendy boardshorts. Price: $75.
Most Affordable Product:
- Roxy Logo Tank – A casual tank top for beach days. Price: $25.
Customers Opinion:
Why Choose This Brand? Roxy is ideal for younger beachgoers looking for trendy and vibrant beachwear. Its fun and affordable styles make it a popular choice for those who want stylish, laid-back clothing for the beach.
7. Patagonia
Patagonia is a renowned outdoor and eco-conscious brand, offering a range of beachwear, swimwear, and casual clothing. Known for its strong commitment to sustainability and environmental activism, Patagonia produces durable and eco-friendly beach clothing that appeals to both outdoor enthusiasts and environmentally-conscious consumers.
| Attribute | Details |
|---|---|
| Website | patagonia.com |
| Founders | Yvon Chouinard |
| Founding Year | 1973 |
| Country Origin | United States |
| CEO | Ryan Gellert |
| Brand Style | Sustainable, functional, eco-friendly |
| Product Categories | Swimwear, boardshorts, casual wear, accessories |
| Price Range | $50 – $200 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $1 billion |
| Target Audience | Eco-conscious individuals, beachgoers, outdoor enthusiasts |
Facts:
- Strong focus on environmental sustainability.
- Known for durable, eco-friendly materials.
- Offers a repair program to reduce waste.
Pros and Cons:
| Pros | Cons |
|---|---|
| Sustainable and eco-friendly products | Higher price point due to eco-materials |
| Durable and long-lasting clothing | Limited beach-specific designs |
| Supports environmental causes | Some may find styles too utilitarian |
Most Expensive Product:
- Patagonia Hydro Series Boardshorts – High-performance, eco-friendly boardshorts. Price: $150.
Most Affordable Product:
- Patagonia P-6 Logo Tee – A simple, sustainable tee for beach days. Price: $50.
Customers Opinion:
Why Choose This Brand? Patagonia is perfect for eco-conscious beachgoers who prioritize sustainability without compromising on style or function. Its durable and eco-friendly materials make it a long-lasting and ethical choice for beachwear.
8. Volcom
Volcom is a popular brand known for its skate, surf, and beachwear collections. Founded in 1991, Volcom focuses on creating trendy and functional clothing for the active beach lifestyle. Its product line includes boardshorts, swim trunks, and casual wear that cater to surfers, skaters, and those who enjoy outdoor activities.
| Attribute | Details |
|---|---|
| Website | volcom.com |
| Founders | Richard Woolcott, Tucker Hall |
| Founding Year | 1991 |
| Country Origin | United States |
| CEO | Todd Hymel |
| Brand Style | Skate-inspired, surf-centric, youthful |
| Product Categories | Boardshorts, swim trunks, casual wear, accessories |
| Price Range | $30 – $120 |
| Market Capitalization | Part of Authentic Brands Group |
| Annual Revenue in USD | Approx. $300 million |
| Target Audience | Surfers, skaters, outdoor enthusiasts |
Facts:
- Known for blending skate and surf cultures.
- Popular among young, active beachgoers.
- Focuses on both style and function.
Pros and Cons:
| Pros | Cons |
|---|---|
| Trendy designs with skate-surf influence | Some may find styles too casual |
| Functional and durable clothing | Higher price range for some products |
| Youthful and active designs | Limited formal beach options |
Most Expensive Product:
- Volcom Mod-Tech Boardshorts – High-performance, versatile boardshorts. Price: $120.
Most Affordable Product:
- Volcom Stone Tee – A basic casual tee for beachwear. Price: $30.
Customers Opinion:
Why Choose This Brand? Volcom is a top choice for active beachgoers who enjoy both surfing and skating. With its trendy, youth-focused designs, Volcom offers a combination of style and functionality that appeals to an adventurous crowd.
9. Reef
Reef is a popular brand that originated in the surf community and specializes in beach sandals and casual wear. Founded in 1984 by two brothers from Argentina, Reef focuses on providing comfortable and functional beachwear, including boardshorts, swim trunks, and their signature sandals.
| Attribute | Details |
|---|---|
| Website | reef.com |
| Founders | Fernando and Santiago Aguerre |
| Founding Year | 1984 |
| Country Origin | United States |
| CEO | Jeff Moore |
| Brand Style | Casual, surf-inspired, laid-back |
| Product Categories | Sandals, boardshorts, swim trunks, casual wear |
| Price Range | $20 – $100 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $200 million |
| Target Audience | Beachgoers, surfers, casual wearers |
Facts:
- Known for comfortable, high-quality sandals.
- Popular among surfers and casual beachgoers.
- Focuses on comfort and functionality.
Pros and Cons:
| Pros | Cons |
|---|---|
| Comfortable and durable beach sandals | Limited selection of clothing |
| Trendy, surf-inspired casual wear | Some items may feel too casual for formal occasions |
| Affordable beachwear options | Not as performance-driven as other brands |
Most Expensive Product:
- Reef Leather Fanning Sandals – Premium leather sandals with arch support. Price: $100.
Most Affordable Product:
- Reef Classic Beach Tee – A casual tee perfect for the beach. Price: $20.
Customers Opinion:
Why Choose This Brand? Reef is ideal for beachgoers who prioritize comfort, particularly with their signature sandals. Offering a laid-back, casual style, Reef’s beachwear is perfect for those who want to relax while staying stylish.
10. Vissla
Vissla is a modern surfwear brand founded in 2013, known for its eco-conscious approach to creating high-performance surf and beachwear. The brand focuses on sustainable materials and processes, offering a wide range of swimwear, boardshorts, and casual beach clothing for surfers and eco-conscious consumers.
| Attribute | Details |
|---|---|
| Website | vissla.com |
| Founders | Paul Naude |
| Founding Year | 2013 |
| Country Origin | United States |
| CEO | Paul Naude |
| Brand Style | Eco-conscious, performance-driven, modern |
| Product Categories | Boardshorts, swim trunks, casual wear, wetsuits |
| Price Range | $40 – $150 |
| Market Capitalization | Private |
| Annual Revenue in USD | Approx. $100 million |
| Target Audience | Eco-conscious surfers, beachgoers |
Facts:
- Focuses on sustainability and eco-friendly materials.
- Known for high-performance, durable surfwear.
- Modern, trendy designs with an eco-conscious twist.
Pros and Cons:
| Pros | Cons |
|---|---|
| Eco-friendly and sustainable products | Smaller selection compared to larger brands |
| High-performance surfwear | Premium prices for some eco-friendly items |
| Trendy, modern designs | Limited casual beachwear options |
Most Expensive Product:
- Vissla 7 Seas Wetsuit – A high-performance wetsuit made with eco-friendly materials. Price: $150.
Most Affordable Product:
- Vissla Eco-Tee – A sustainable casual tee made from organic materials. Price: $40.
Customers Opinion:
Why Choose This Brand? Vissla is perfect for eco-conscious beachgoers and surfers who want sustainable, high-performance gear. The brand’s commitment to eco-friendly practices and trendy designs makes it a great choice for those looking to reduce their environmental impact while enjoying stylish beachwear.
The Takeaway:
The men’s beach clothing market is evolving, offering a diverse range of options that prioritize both style and function. With innovations like quick-drying fabrics and UV protection, beachwear has become more than just a fashion statement—it’s a blend of performance and comfort.
Additionally, the increasing demand for sustainability is pushing brands to adopt eco-friendly practices. Whether you’re looking for casual beach attire or high-performance swimwear, the top beach clothing brands offer something for every style and need, making it easier to enjoy outdoor activities in comfort and with confidence.