Top 10 men’s fishing clothing brands

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By Stephen Graham

men’s fishing clothing brands

In the world of angling, the right clothing can make all the difference between a successful day on the water and a challenging one. Fishing clothing is not just about comfort—it’s about protection, performance, and endurance in various weather conditions. With the global fishing industry projected to reach a market size of over $300 billion by 2027, the demand for specialized gear, including fishing apparel, is on the rise. Brands that offer durable, high-performance clothing have become essential for anglers who need to stay dry, cool, and protected from the elements during long hours outdoors.

This article delves into the top 10 men’s fishing clothing brands that have set the standard for quality and innovation in the industry. From industry veterans like Simms and Orvis, known for their commitment to durability and craftsmanship, to modern innovators like HUK Performance Fishing and Under Armour, these brands offer apparel that meets the diverse needs of fishermen across the globe. Whether you’re fishing in freezing mountain streams or under the scorching sun on the open sea, the right gear can enhance your experience and improve your performance.

Italian Men’s Clothing Brands – Each brand on this list has been chosen for its ability to provide anglers with gear that is not only functional but also built to last. We’ll explore the unique features, technologies, and styles that make these brands stand out in the competitive world of fishing apparel, ensuring that you’re well-equipped for your next adventure on the water.

men's fishing clothing brands

10 Best Men’s fishing clothing brands you should Try

1. Simms

Simms is a renowned brand in the fishing apparel industry, known for its high-quality gear designed to withstand the toughest conditions. Founded in 1980 and based in Bozeman, Montana, Simms is a favorite among professional anglers and fishing enthusiasts alike. The brand’s commitment to innovation and durability is evident in their products, which include waders, outerwear, and accessories. Simms uses advanced materials like GORE-TEX to ensure their clothing is waterproof, breathable, and built to last. Whether you’re fishing in a cold mountain stream or a hot coastal bay, Simms offers reliable gear that keeps you comfortable and protected.

AttributeDetails
Websitesimmsfishing.com
FoundersK.C. Walsh
Founding Year1980
Country OriginUSA
CEOCasey Sheahan
Brand StylePremium, durable, performance-oriented
Product CategoriesWaders, boots, jackets, vests, shirts, hats, gloves
Price Range$50 – $800+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $100 million+
Target AudienceProfessional anglers, outdoor enthusiasts, fly-fishing experts

Facts:

  • Founded in 1980 by K.C. Walsh.
  • Based in Bozeman, Montana, USA.
  • Known for premium, performance-oriented fishing gear.
  • Offers a lifetime warranty on many products.

Pros and Cons:

ProsCons
High-quality, durable materialsHigher price point
Excellent performance in various weatherLimited casual options
Innovative technology in gearMay not suit budget-conscious buyers

Most Expensive Product: G4 PRO Waders – $799.95
Most Affordable Product: Fishing Hat – $29.95

Customers Opinion:

Why Use This Brand: Simms stands out for its commitment to performance and durability, utilizing advanced technologies to ensure comfort and functionality on the water. It’s ideal for serious anglers seeking top-tier gear that can withstand the elements.

2. Patagonia

Patagonia is a global leader in outdoor clothing, and its fishing gear is no exception. Known for its environmental activism and commitment to sustainability, Patagonia creates fishing apparel that is both eco-friendly and highly functional. The brand offers a wide range of products, including waders, jackets, and hats, all designed to withstand harsh conditions while minimizing environmental impact. Patagonia’s fishing clothing is made from recycled materials and features innovative designs that prioritize comfort and performance. Ideal for the environmentally conscious angler, Patagonia combines durability with a strong commitment to protecting the planet.

AttributeDetails
Websitepatagonia.com
FoundersYvon Chouinard
Founding Year1973
Country OriginUSA
CEORyan Gellert
Brand StyleSustainable, eco-friendly, performance-driven
Product CategoriesFishing waders, jackets, pants, shirts, hats, accessories
Price Range$50 – $400+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $1 billion+
Target AudienceEco-conscious anglers, outdoor adventurers, sustainability advocates

Facts:

  • Founded in 1973 by Yvon Chouinard.
  • Based in Ventura, California, USA.
  • Focuses on sustainable and eco-friendly practices.
  • Known for high-performance gear and environmental advocacy.

Pros and Cons:

ProsCons
Strong environmental commitmentHigher price range
High-quality, durable materialsLimited style options for casual wear
Excellent performance in extreme conditionsMay not be affordable for everyone

Most Expensive Product: River Salt Jacket – $599
Most Affordable Product: R1® Daily Jacket – $139

Customers Opinion:

Why Use This Brand: Patagonia’s commitment to sustainability and high-performance gear makes it an excellent choice for eco-conscious anglers seeking top-quality, environmentally responsible fishing apparel.

3. Columbia Sportswear

Columbia Sportswear has been a staple in the outdoor industry for decades, offering a broad selection of fishing clothing designed for comfort and protection. Founded in 1938, this brand is known for its innovative technologies such as Omni-Shade™ sun protection and Omni-Freeze™ cooling fabrics, which make their apparel perfect for fishing in diverse climates. Columbia’s fishing line includes everything from moisture-wicking shirts to waterproof jackets, ensuring that anglers stay dry, cool, and shielded from the elements. With a reputation for durability and affordability, Columbia is a go-to brand for both casual and professional fishermen.

AttributeDetails
Websitecolumbia.com
FoundersPaul Lamfrom
Founding Year1938
Country OriginUSA
CEOTim Boyle
Brand StyleFunctional, versatile, outdoor-focused
Product CategoriesFishing shirts, pants, jackets, vests, hats, shoes
Price Range$30 – $200+
Market CapitalizationApprox. $6 billion+
Annual Revenue in USDApprox. $3 billion+
Target AudienceCasual anglers, outdoor enthusiasts, active lifestyle consumers

Facts:

  • Founded in 1938 by Paul Lamfrom.
  • Based in Portland, Oregon, USA.
  • Known for versatile, outdoor-focused apparel.
  • Offers a wide range of price points.

Pros and Cons:

ProsCons
Affordable pricingMay not be as specialized for fishing
Versatile and functional designsDurability can vary by product
Wide availability and varietySome products may lack technical features

Most Expensive Product: PFG Terminal Tackle Jacket – $249.99
Most Affordable Product: PFG Tamiami II Shirt – $39.99

Customers Opinion:

Why Use This Brand: Columbia offers a great balance of affordability and functionality, making it accessible for casual anglers and outdoor enthusiasts looking for reliable performance without breaking the bank.

4. Orvis

Orvis is a prestigious brand with deep roots in the fishing world, dating back to its founding in 1856. Specializing in fly fishing gear, Orvis offers a premium selection of fishing clothing that blends traditional craftsmanship with modern technology. Their apparel line includes everything from classic vests and waders to high-performance outerwear, all designed to enhance the angling experience. Orvis is also known for its commitment to conservation, often leading initiatives to protect natural habitats. For those who appreciate heritage and quality, Orvis provides timeless pieces that are as functional as they are stylish.

AttributeDetails
Websiteorvis.com
FoundersCharles F. Orvis
Founding Year1856
Country OriginUSA
CEOPerk Perkins
Brand StyleClassic, versatile, high-quality
Product CategoriesFishing apparel, rods, reels, waders, boots, bags, accessories
Price Range$50 – $500+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $350 million+
Target AudienceFly-fishing enthusiasts, outdoor adventurers, conservationists

Facts:

  • Founded in 1856 by Charles F. Orvis.
  • Based in Manchester, Vermont, USA.
  • Known for a mix of traditional and contemporary designs.
  • Offers a lifetime guarantee on many products.

Pros and Cons:

ProsCons
High-quality craftsmanshipCan be pricey
Extensive range of productsSome products may not be suitable for extreme conditions
Strong brand reputationLimited availability in some regions

Most Expensive Product: Ultralight Waders – $699
Most Affordable Product: Fly Fishing Vest – $79

Customers Review:

Why Use This Brand: Orvis is renowned for its craftsmanship and heritage, offering a broad range of high-quality fishing gear with a focus on customer satisfaction and product longevity.

5. Grundéns

Grundéns is a trusted name in the world of fishing, particularly among commercial fishermen who require gear that can withstand the harshest conditions. Founded in 1911 in Sweden, Grundéns has built a reputation for producing rugged, waterproof clothing that protects against the elements. Their product line includes bibs, jackets, and boots, all designed to keep anglers dry and comfortable in wet environments. Grundéns is the brand of choice for those who fish in extreme weather, offering reliable protection that ensures safety and comfort during long days on the water.

AttributeDetails
Websitegrundens.com
FoundersCarl A. Grundén
Founding Year1911
Country OriginSweden
CEODavid Mellon
Brand StyleRugged, durable, weather-resistant
Product CategoriesFishing bibs, jackets, pants, boots, gloves
Price Range$50 – $300+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $20 million+
Target AudienceCommercial and professional fishermen, offshore anglers

Facts:

  • Founded in 1911 by Carl A. Grundén.
  • Based in Sweden.
  • Known for durable, weather-resistant fishing apparel.
  • Focuses on commercial and professional use.

Pros and Cons:

ProsCons
Rugged and durableHigher price range
Excellent for harsh weather conditionsLimited fashion options
Long-lasting materials and craftsmanshipNot as versatile for casual wear

Most Expensive Product: Grundéns Brigg 420 Jacket – $399.99
Most Affordable Product: Grundéns Brigg 110 Bibs – $129.99

Why Use This Brand: Grundéns is ideal for professional fishermen and those facing harsh weather conditions, providing durable and reliable gear designed to withstand tough environments.

6. HUK Performance Fishing

HUK Performance Fishing is a relatively new brand, but it has quickly become a favorite among anglers for its stylish and functional fishing apparel. Launched in 2014, HUK offers a wide range of clothing designed to keep fishermen cool, dry, and protected from the sun. Their apparel features advanced moisture-wicking technology and UV protection, making it ideal for hot, sunny days on the water. HUK’s modern designs appeal to a younger generation of anglers who want performance gear that looks as good as it feels. Whether you’re on the boat or the shore, HUK provides high-performance clothing that keeps you comfortable and ready for action.

AttributeDetails
Websitehukgear.com
FoundersConor McKenna
Founding Year2014
Country OriginUSA
CEOPete Warnes
Brand StyleModern, performance-focused, technical
Product CategoriesFishing shirts, pants, jackets, gloves, hats, shoes
Price Range$30 – $200+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $50 million+
Target AudienceProfessional and recreational anglers, tournament fishermen

Facts:

  • Founded in 2014 by Conor McKenna.
  • Based in Charleston, South Carolina, USA.
  • Known for modern, performance-oriented fishing apparel.
  • Focuses on technical features and innovation.

Pros and Cons:

ProsCons
High-performance, innovative designsHigher price range
Good UV protection and moisture-wickingLimited product range
Stylish and functionalSome products may not be durable enough for all conditions

Most Expensive Product: HUK Icon X Jacket – $229.99
Most Affordable Product: HUK Performance Fishing Shirt – $34.99

Why Use This Brand: HUK offers cutting-edge designs and high-performance features tailored for serious anglers, making it ideal for those who need top functionality and style on the water.

7. AFTCO (American Fishing Tackle Company)

AFTCO, or the American Fishing Tackle Company, has been a leader in the fishing industry since 1958, known for its high-quality tackle and innovative fishing apparel. AFTCO’s clothing line is designed for durability and comfort, with products like fishing shorts, shirts, and outerwear that are built to last. The brand is also committed to marine conservation, with a portion of its profits going towards initiatives that protect aquatic environments. AFTCO’s gear is favored by anglers who appreciate its blend of traditional craftsmanship and modern performance, making it a top choice for both inshore and offshore fishing.

AttributeDetails
Websiteaftco.com
FoundersJ.C. Axelson
Founding Year1958
Country OriginUSA
CEOBill Shedd
Brand StyleInnovative, durable, conservation-focused
Product CategoriesFishing shorts, shirts, jackets, gloves, belts, accessories
Price Range$30 – $150+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $50 million+
Target AudienceSaltwater and freshwater anglers, conservation-minded fishermen

Facts:

  • Founded in 1958 by the Hise family.
  • Based in Blue Springs, Mississippi, USA.
  • Known for innovative fishing gear and apparel.
  • Focuses on performance and conservation.

Pros and Cons:

ProsCons
High-quality, performance-oriented gearHigher price range
Focuses on conservation and sustainabilityLimited casual options
Innovative features and technologyMay be too specialized for some

Most Expensive Product: AFTCO Samurai Fleece Jacket – $229.99
Most Affordable Product: AFTCO Sun Mask – $29.99

Why Use This Brand: AFTCO combines high-performance gear with a strong commitment to conservation, making it ideal for anglers who value both functionality and environmental responsibility.

8. Under Armour

Under Armour is a global sportswear brand that has made significant inroads into the fishing apparel market with its performance-focused gear. Known for its moisture-wicking technology and heat regulation fabrics, Under Armour provides fishing clothing that helps anglers stay cool and dry in warm climates. The brand’s apparel, including shirts, pants, and hats, is designed to offer maximum comfort and protection from the sun. Under Armour’s commitment to innovation ensures that its fishing gear is not only functional but also stylish, making it a popular choice among modern anglers.

AttributeDetails
Websiteunderarmour.com
FoundersKevin Plank
Founding Year1996
Country OriginUSA
CEOStephanie Linnartz
Brand StyleAthletic, innovative, performance-driven
Product CategoriesFishing shirts, pants, jackets, footwear, accessories
Price Range$25 – $150+
Market CapitalizationApprox. $10 billion+
Annual Revenue in USDApprox. $5 billion+
Target AudienceActive anglers, athletes, outdoor enthusiasts

Facts:

  • Founded in 1996 by Kevin Plank.
  • Based in Baltimore, Maryland, USA.
  • Known for athletic and performance gear.
  • Offers a wide range of outdoor and fishing apparel.

Pros and Cons:

ProsCons
Innovative moisture-wicking technologyMay be too athletic-focused for some anglers
Wide range of styles and productsCan be on the pricier side
Good durability and performanceSome products might not offer enough protection for extreme weather

Most Expensive Product: Under Armour Storm Covert Jacket – $299.99
Most Affordable Product: Fish Hunter Long Sleeve Shirt – $49.99

Customers Opinion:

Why Use This Brand: Under Armour provides innovative performance gear with moisture-wicking and durability features, suitable for anglers who need athletic, high-functioning apparel for both casual and serious fishing.

9. Gill Fishing

Gill Fishing is a brand that specializes in high-performance clothing designed specifically for anglers who face challenging weather conditions. Founded in 1975 in the UK, Gill Fishing offers a range of waterproof jackets, bibs, and gloves that provide excellent protection against wind, rain, and cold. The brand uses advanced materials to ensure that their gear is both breathable and durable, making it ideal for offshore and coastal fishing. Gill Fishing is the go-to brand for serious anglers who need reliable gear that performs in the most demanding environments.

AttributeDetails
Websitegillfishing.com
FoundersNick Gill
Founding Year1975
Country OriginUK
CEOChris Edenborough
Brand StylePerformance-oriented, technical, weather-resistant
Product CategoriesFishing jackets, trousers, shirts, gloves, accessories
Price Range$60 – $250+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $20 million+
Target AudienceProfessional and recreational anglers, those needing high-performance gear

Facts:

  • Founded in 1975 in the UK.
  • Known for its durable and functional sailing and fishing apparel.
  • Focuses on professional and serious recreational use.

Pros and Cons:

ProsCons
Durable, high-quality materialsHigher price point
Excellent for harsh conditionsLimited to specialized gear
Functional and innovative designsSome products may lack style

Most Expensive Product: Gill OS2 Coastal Jacket – $399.95
Most Affordable Product: Gill Pro Lite Glove – $39.95

Why Use This Brand: Gill Fishing provides robust, high-quality apparel designed for extreme conditions, making it perfect for serious anglers who need reliable gear that can handle tough environments.

10. Pelagic

Pelagic is a brand dedicated to providing high-quality fishing apparel for anglers who live and breathe the offshore lifestyle. Founded in 2001, Pelagic offers a wide range of performance-driven clothing, including shirts, shorts, and hats, all designed to keep fishermen comfortable in warm, sunny conditions. The brand is known for its vibrant designs and use of advanced materials that offer UV protection, moisture-wicking, and quick-drying capabilities. Pelagic is perfect for those who spend long days on the ocean, offering gear that combines functionality with a bold, ocean-inspired aesthetic.

AttributeDetails
Websitepelagicgear.com
FoundersRon Kawaja
Founding Year2001
Country OriginUSA
CEORon Kawaja
Brand StyleSporty, ocean-inspired, performance-oriented
Product CategoriesFishing shirts, shorts, hats, sunglasses, accessories
Price Range$30 – $150+
Market CapitalizationN/A (Privately Held)
Annual Revenue in USDApprox. $10 million+
Target AudienceOffshore and inshore anglers, ocean sport enthusiasts

Facts:

  • Founded in 2001 by Ron Kawaja.
  • Based in USA.
  • Known for ocean-inspired, high-performance fishing apparel.
  • Focuses on offshore and sport fishing.

Pros and Cons:

ProsCons
Sporty, performance-driven designsHigher price point
Excellent for offshore fishingLimited to sport fishing gear
Durable and functionalMay not suit all types of fishing

Most Expensive Product: Pelagic Offshore Long Sleeve Shirt – $139.99
Most Affordable Product: Pelagic Performance Face Mask – $29.99

Why Use This Brand: Pelagic offers high-performance, ocean-inspired apparel designed for serious sport fishermen, providing durability and functionality suited to offshore conditions.

men's fishing clothing brands

The Takeaway

Selecting the right fishing clothing is essential for enhancing your overall experience on the water, whether you’re a seasoned angler or a casual weekend fisherman. The top 10 Men’s fishing clothing brands featured in this article each offer distinct advantages, making them suitable for various fishing environments and needs. Brands like Simms and Grundéns are renowned for their durable, high-performance gear that can withstand the harshest conditions, while Patagonia stands out for its commitment to sustainability and eco-friendly practices. For those looking for innovative designs, Columbia and Huk provide stylish yet functional options that cater to both professional and recreational anglers.

In addition to durability and functionality, these brands also prioritize comfort, ensuring that you remain dry, warm, and protected, regardless of the weather. Whether you’re navigating rough seas, wading in cold rivers, or fishing under the hot sun, the right apparel can make all the difference. From AFTCO’s long-standing reputation in the fishing community to Gill Fishing’s specialized gear for marine environments, each brand offers products designed to meet specific needs. By choosing quality fishing clothing, you not only enhance your performance but also ensure a more enjoyable and safe fishing experience, no matter where your adventures take you.

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